INFLOIX™ — Strategic Trigger System for Business Growth

Behavioral Systems Strategist (Strategy, Modeling, Cross-Functional Orchestration)

This project showcases the INFLOIX™ Strategic Framework, a proprietary method I developed to engineer scalable business solutions by aligning behavioral psychology with commercial logic. Rather than creating static "channel plans," I applied six distinct strategic triggers, each representing a repeatable growth lever applicable across industries and platforms.

Each case study demonstrates how these triggers were applied to real businesses (Meta, RBS, Substack, and more) to shift perception, drive conversion, and unlock operational scale.

Competitive Leverage → Turned internal rivalry into external credibility at Meta by incentivizing Blueprint certification through peer-driven momentum.

Contextual Timing → Embedded a smart mortgage tool into property listings with RBS + Zoopla, mapping UX to emotional timing and weather patterns.

Positioned Opt-Ins → Engineered email workflows that respected design fidelity while ensuring inbox deliverability for a DTC watch brand.

Reciprocal Flow → Activated engagement as a compounding asset on Substack by building strategic reply loops, restack triggers, and community flow.

Workflow Matching → Applied commercial logic to team resourcing in a global media agency, aligning staffing with ROI and improving margin retention.

Sequencing Logic → Used narrative-driven automation and timing triggers to deepen retention and re-engagement across email marketing journeys.

Strategic Systems Design

Behavioral Psychology in Marketing

Campaign Architecture

Brand Positioning

Conversion Strategy

Cross-functional Orchestration

Narrative + UX Integration

Performance Funnel Optimization

B2B2C Strategy (Platforms, Agencies, Brands)

Strategic Framework (INFLOIX™)

6x Case Study Decks (Designed + Narratively Framed)

Behavioral Triggers Model

Client-Specific Orchestration (Meta, RBS, Substack, DTC)

Systems Thinking Documentation

End-to-End Positioning Narratives