Portals Brand & Visual Identity by Aavirash MitraPortals Brand & Visual Identity by Aavirash Mitra

Portals Brand & Visual Identity

Aavirash Mitra

Aavirash Mitra

Portals Brand & Visual Identity

A product brand for a creative workspace. One mark, one system, and every surface that carries it, from the dock icon to social.

The idea

Portals is a creative workspace where ideas become frames, builds and films. The brand had to feel like the product: a tool for making things, not a corporate wrapper around one. The work starts with a single mark and grows into a full system. Colour, type, layout rules and product surfaces that all answer to the same logic.
The brand system, in one bento
The brand system, in one bento

The system

Brand definitions and typography lock the system down, so every screen and every post answers to the same language.
Brand definitions
Brand definitions
Typography
Typography

Surfaces

The identity lives in the product: the app, the dock and the screens users touch every day.
App showcase
App showcase
Product screen
Product screen
Dock icon
Dock icon

Social

Templates that keep the identity consistent across social, without a designer in the loop every time.
Social templates
Social templates
Social templates
Social templates
Let's talk about what we can build together.
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Posted Oct 1, 2026

A product brand for a creative workspace. One mark, one system, and every surface that carries it, from the dock icon to social.