What is Mindfulness?
Aavirash Mitra
/Brand Design - Storyboard - Illustration- Animation- Sound Design
/Animated in After Effects
'What is Mindfulness?' is a Motion Design project created for CoachHub's learning academy for coaches and coachees.
The process started with a research and story driven script that was required to be turned into a visually appealing animated piece, driven by the CoachHub Brand values and design system.
Find below the Final Illustrations and the Storyboard I created for the piece before animating it in After Effects.
This project is in vector graphics style.
I illustrated the entire project using Adobe Illustrator, here are some still frames
Integrity
wholeness
Thoughts
Center
Storyboard polished off of hand sketches
Visual Metaphors were paramount to the project
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Posted Apr 21, 2026
'What is Mindfulness?' is an explainer animation created for CoachHub's content library.
