Green Flag — Clay Stop-Motion AI E-Comm Matcha Ad
Aavirash Mitra
Green Flag — Clay Stop-Motion AI Matcha Ad
A 20–25 second, portrait (1080×1920) AI-generated advertisement for Green Flag, a ceremonial matcha brand with a witty, confident personality. The whole film was produced with an AI content workflow — no traditional post-production.
Final AD
The brief
Two creative halves: a smart brand (warm vanilla cream + vibrant matcha green) and a product claim built on transparency — every batch is screened for contaminants, with the results available by QR code; nitrogen-flushed, packed fresh into 30g tins; refill pouches that cut waste. The ad had to turn viewers into buyers.
Hook-first, always. The opening visual stops the scroll before a second has passed.
The visuals speak the script. Almost every shot mirrors what the voiceover is saying — optically, not literally.
Objects morph into the next scene for seams that flow like clay stop-motion, not cuts.
Camera moves do the storytelling — quick close-ups to pull viewers in, wide angles to reset the world.
Character consistency held across the film, scene to scene.
The approach
The process always begins with a clear mood board of the product and finished direction on the logo..
The key is to have a full turnaround of the product in different perspectives to add as a reference later in the process.
The film's copy-writing springboard
Every matcha claims "ceremonial grade." Yet almost none of them will tell you how fresh it is, or what it was tested for. Green Flag does.
Every batch is screened for contaminants, and the results are available by QR code. It's nitrogen-flushed and packed fresh into small 30-gram tins, with refill pouches that reduce waste.
So every cup whisks up a brighter green and tastes the way ceremonial matcha actually should. Premium matcha, with the receipts.
Finally, a green flag.
Deliverables
1x 20–25s portrait video (1080×1920) + screenshot of the node-based AI workflow. No traditional video editing — pure AI footage assembled in the workflow, exactly what a modern brand trial can check off.
Tools: Seedance 2.0 · node-based AI workflow
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Posted Aug 8, 2026
A 20–30s AI-generated clay stop-motion video for Orange Leaf, built for ecommerce and social. Concept, storyboard, sound, and post included. Vertical Full HD.
