To create a distinctive brand identity for Indievidual, a festival celebrating indie artists in San Francisco, through the design of a unique logo, merchandise, and posters that embody the spirit of indie music and creativity.

Responsible for conceptualizing and designing a detailed, psychedelic logo, along with a series of posters and merchandise that reflect the festival's celebration of individuality and artistic expression.

The design strategy focused on a logo that diverges from minimalistic trends to capture the festival's essence with a psychedelic flair. The chosen color palette aimed to evoke an artsy, sunset ambiance, complementing the indie vibe. The creation of three posters, each embodying the festival's ethos, was central to the promotional efforts.

Outcome:

• Developed a psychedelic, detailed logo capturing the essence of indie artistry.

• Designed and produced three distinct posters, all selected for print, alongside branded merchandise.

This branding initiative successfully amplified Indievidual Festival's presence, resonating with the indie community and enhancing the festival's identity as a vibrant celebration of independent music and art.

This concise summary highlights the project's core achievements and its contribution to fostering a unique brand identity for the Indievidual Festival.