The design process involved choosing a color palette that speaks to vintage luxury—golden hues and velvety purple—to set the tone for the brand. The logos were designed to convey a sense of classic elegance, while the website was built with a focus on accessibility, ensuring it reaches a broad and inclusive audience. Incorporating interactive features and custom illustrations, including a unique "record" design integrating the hotel's logo, enhanced the user experience, inviting visitors on a journey through the hotel's offerings.