Brand Identity for ProNaturelle Deliveries

Objective:

To establish a compelling brand identity for ProNaturelle, an eco-friendly brand delivering fresh fruits and vegetables in Berlin, by designing a unique logo and a memorable mascot that underscores their fast delivery service.

Role:

Led the creation of ProNaturelle's brand identity, including a distinctive logo and a playful mascot characterized by long, fast legs to symbolize the brand's promise of speedy delivery.

Approach:

The project involved crafting a brand identity that communicates ProNaturelle's eco-friendly mission and efficient service. The mascot, designed as a friendly and sympathetic character, was intended to add a personal touch to the brand, making it more relatable and engaging for customers. This character was incorporated into various brand materials, including car designs, packaging boxes, sticker tape, and bags.

Outcome:

Developed a unique logo and a playful mascot for ProNaturelle, enhancing the brand's visual identity.

Designed branded materials such as cars, boxes, sticker tape, and bags, creating a cohesive look that emphasizes the brand's eco-friendly and efficient delivery service.

Impact:

This branding effort successfully positioned ProNaturelle as a friendly and reliable provider of eco-friendly deliveries, significantly boosting their online and offline presence and appeal in the Berlin market.

This summary encapsulates the creation of a vibrant brand identity for ProNaturelle, emphasizing its commitment to eco-friendliness and fast delivery through engaging design elements.