Johanna Valdez
In the process of crafting Pleasure's branding and packaging design, I ensured that every effort was directed towards capturing the essence of the brand's ethos: where cannabis meets excellence. Collaborating closely with the founders, I worked off their creative ideas to meticulously select each visual element, reflecting Pleasure's unwavering commitment to innovation, sophistication, and, most importantly, quality. With a focus on representing the brand's values and resonating deeply with its target audience, I dedicated myself to every aspect of the design. Through a thoughtful combination of colors, typography, and imagery, we aimed to convey a sense of trust and reliability, underscoring Pleasure's dedication to delivering nothing short of top-tier products. As we approach the launch, I'm confident that our collective efforts will pave the way for the upcoming successful introduction of the brand to the market.