OCCI AI Powered Fashion App - Visual Brand Identity

Johanna Valdez

Brand Designer
Brand Strategist
UI Designer
Adobe Illustrator
Adobe Photoshop
Figma
Discover Your Perfect Look with OCCI OCCI’s brand identity is built on the seamless fusion of technology and personal style, creating an approachable yet sophisticated experience for users seeking personalized fashion recommendations. The brand’s visual identity leans into soft pastels and clean, rounded typography, capturing a modern, tech-savvy essence while remaining inviting. The logo, with its minimalist and polished design, reflects OCCI’s commitment to simplicity and elegance. Consistent visual cues across touchpoints ensure that the brand feels cohesive and recognizable, enhancing trust and familiarity among its audience.
In the app's UI/UX design, the focus is on a streamlined, user-friendly experience that highlights OCCI’s advanced AI capabilities without overwhelming the user. The interface is clean and spacious, allowing key features—like personalized recommendations based on facial analysis—to shine. The user journey is crafted to feel effortless, with clear navigation and intuitive interactions that make exploring style suggestions engaging. This combination of thoughtful design and functionality reinforces OCCI’s promise to provide fashion recommendations that are both innovative and tailored, making every user feel uniquely catered to.
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