Johanna Valdez
Creator Pass: The New Influence
Creator Pass is a platform designed to streamline collaborations between influencers and local businesses. It offers influencers exclusive access to complimentary experiences, such as meals at restaurants, tickets to events, and more, while providing businesses with a streamlined process to connect with and engage influencers for promotional activities. In essence, Creator Pass facilitates mutually beneficial partnerships between influencers and businesses, creating opportunities for both parties to grow their reach and impact. As the sole designer, I meticulously developed the entire Creator Pass brand identity, from crafting the logo and iconography to designing the visual elements for social media. With a focus on exclusivity, modernity, and vibrancy, the brand was meticulously tailored through extensive market research to resonate deeply with its target audience. Every aspect of the brand identity, from concept to execution, was meticulously curated to establish Creator Pass as the ultimate destination for exclusive collaborations between influencers and businesses.