When LALACEY's founder, Michael Wilson, approached me, they already had a high-quality product but needed a distinctive visual identity and a strong online presence. My role was to create a cohesive brand identity, design an intuitive and visually appealing website, and develop a robust social media strategy to enhance their visibility on platforms like Facebook and TikTok.

For the visual brand identity, I focused on a modern and elegant design, incorporating sleek typography and a refined color palette to reflect the premium nature of LALACEY's products. The website design prioritized user experience, ensuring easy navigation and a seamless shopping process. Additionally, I crafted engaging social media content, branding LALACEY as "the stylist's ultimate secret," to build a loyal customer base and establish LALACEY as a trusted name in the beauty and haircare industry.