Mezcasa, dedicated to celebrating Mexican heritage through handcrafted tequila drinkware, approached me with their high-quality handcrafted tequila drinkware but lacked cohesive branding and packaging. My task was to create an authentic visual brand identity, design engaging product packaging, and develop a captivating web presence. The goal was to capture the essence of Mexican heritage and craftsmanship, infusing each design with the vibrancy and soul of agave farming.

I developed a warm, inviting brand identity that blends refined elegance with playful charm, reflecting Mezcasa's commitment to sustainability, local artisans, and traditional craftsmanship. The packaging and web design emphasized sophistication and approachability, enticing enthusiasts to explore the rich cultural tapestry woven into every handcrafted piece.