MEZCASA - Visual Brand Identity & Product Packaging Design
Johanna Valdez
Verified
Review
Mezcasa, dedicated to celebrating Mexican heritage through handcrafted tequila drinkware, approached me with their high-quality handcrafted tequila drinkware but lacked cohesive branding and packaging. My task was to create an authentic visual brand identity, design engaging product packaging, and develop a captivating web presence. The goal was to capture the essence of Mexican heritage and craftsmanship, infusing each design with the vibrancy and soul of agave farming.
I developed a warm, inviting brand identity that blends refined elegance with playful charm, reflecting Mezcasa's commitment to sustainability, local artisans, and traditional craftsmanship. The packaging and web design emphasized sophistication and approachability, enticing enthusiasts to explore the rich cultural tapestry woven into every handcrafted piece.
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What the client had to say
Johanna is a great designer with very good eye for branding. I'm looking forward to work with her again in the future.
David Kopacz
Jul 1, 2024, Client
Posted Jul 1, 2024
Mezcasa's brand identity and product packaging, that celebrates traditional Mexican heritage with sophistication and charm, enticing exploration.
Likes
3
Views
164
Timeline
May 15, 2024 - Jul 1, 2024
