Redesigning an IP Strategy Tool That Helped Secure Funding

Advancii™ helps small and mid-sized businesses make smarter IP decisions through AI-powered insights.

Ahead of their next funding round, they needed a platform that better reflected their value and vision.

I led a full redesign—from market analysis and user research to detailed user flows and modern UI design.

The goal was to simplify a complex process and make the experience feel more accessible, intelligent, and intuitive.

We wrapped the work into a fully clickable prototype, helping the team clearly communicate product value to investors and stakeholders. The refreshed platform received strong feedback for its clarity and usability and played a key role in strengthening Advancii’s market position.

The success of the project led to an extended partnership, with further design support as the platform continues to evolve.