MYndspan wanted to make brain health data accessible beyond the clinic. Backed by neuroscientists and clinicians, they had the science. What they needed was a digital experience that helped everyday users, particularly athletes and health-conscious individuals, actually understand and track their cognitive performance.
I led product strategy and design direction. Stakeholder interviews and defined personas helped align user and business goals. From there I built out early flows and concepts focused on making complex data feel approachable and clear.
We reshaped the visual direction through a UI personality workshop. The result: a clean, calm interface with clear hierarchy and intuitive interactions that matched the product's tone.