La Boca, a neighbourhood restaurant needing a refresh, takes inspiration from the lively streets of Mexico. The new logo features expressive typography, with a 'B' subtly referencing a tongue, tying to "La Boca" (Spanish for "the mouth"). The mismatched emblem and eclectic mix of typography and imagery on menus and social media reflect Mexico's diverse styles. A warm colour palette, inspired by traditional Mexican tiles and textiles, infuses the brand with warmth and vitality.