It was important to Oggi to highlight its commitment to high-quality, accessible healthy food with a focus on organic ingredients. They wanted a community focused spot where people felt comfortable to drop in for a coffee or stay and work. Their brand identity is derived from an earthy elegance, blending sophistication with a welcoming atmosphere. The branding reflects the café's dedication to quality and natural ingredients, using a colour palette inspired by nature—deep greens, soft black, and neutral tones.