A rule breaking identity for an iconic bar & restaurant by Annie HeapA rule breaking identity for an iconic bar & restaurant by Annie Heap

A rule breaking identity for an iconic bar & restaurant

Portfolio project
Annie Heap
Moskito is a daring new bar and restaurant concept located in one of the most iconic & historic B listed buildings in the heart of Glasgow. The direction for the brand needed to be sexy, eclectic and push the boundaries for a restaurant in order to attract a fun and young clientele. To attract the right crowd the brand draws heavily on the idea of breaking traditional rules, blending a sophisticated yet edgy aesthetic. The imagery used is provocative and mysterious and is paired with bold typography and lots of black and gold.

0 likes · 11 views · Oct 7, 2024

Moskito wanted a rebellious brand to appeal to their audience of students and rule breakers. The brand is bold, memorable and a little bit naughty.

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