Dalmatian Dynamo: Rebranding a Fresh Produce Powerhouse

When Kotarka, a Dalmatian fresh produce company, wanted to boost their presence with a national supermarket chain, they called on me to craft an innovative brand identity that would honor their heritage while aligning with their modern tech-savvy approach.

Project Details: The main challenge? Creating a design that could work across their entire product line, not just their tomato focus. It needed to drive recognition while keeping production costs down as the cartons would be recycled. My solution? A dynamic branding system flexible enough to scale as Kotarka grew, without breaking the bank.

Results: Bespoke branding on the carton boxes helped Kotarka stand out from competitors and showcase their values. And by making the design universal, they can now expand beyond tomatoes without a full rebrand. Plus, my strategic approach saved them big on production costs.

The Upshot: An identity system that empowers Kotarka to reach new heights while staying true to their Dalmatian roots - all without busting the budget. Fresh produce never looked so fresh.