Printed Pony is an Australian run company specialized in stationary and trinkets for people who love horses.The main goal was to unite both European and Western style riding, which was achieved by not using standard horse images for the logo or brand pattern. The type of saddle used, riding position and equipment would have impacted the brand itself so the focus was on creating a custom wordmark using the letter P to create a horse/pony shape.a vibrant colour palette was chosen to target a female demographic from 15-40 Y/O. With the use of brand patterns the client was able to use it for stickers, wrapping, washi tape and was a great, inexpensive way of shipping products without the use of custom packaging, adding stickers and tape to an ordinary mailer box was a fantastic, cost effective solution to get the business started while at the same time adding brand awareness with the colour palette and illustrations.