Writing Pajamas file handover
Marta Custic
Verified
Branding for a copywriter who believes serious work doesn’t need serious pants.
Branding for a copywriter who believes serious work doesn’t need serious pants.
@danae_karachaliou
For Writing Pajamas, I created a brand identity that feels like a deep exhale - custom illustrations, textured backgrounds that nod to pajama fabrics and paper, and playful CTAs that sound like they were written mid-dream (in the best way).
And yes, the logo? A custom wordmark - because when everything else brings the fun, the logo holds it down with quiet confidence.
Every design choice was about balance: tone of voice meets visual language. Strategy wrapped in softness. A brand built to feel as good as a fresh pair of PJs and a blinking cursor.
Because your logo isn’t your brand.
Your brand is the whole damn vibe.
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What the client had to say
Hire Marta at your own risk. Her work is highly addictive. You'll get SO obsessed with her, you'll want to hire her for everything design. Even your mom's birthday card.
Danae Karachaliou
Apr 16, 2025, Client
Posted Jun 7, 2025
For Writing Pajamas, I created a brand identity that feels like a deep exhale - custom illustrations, textured backgrounds that nod to pajama fabrics and papeR.
Likes
11
Views
106
Timeline
Apr 15, 2025 - Jun 19, 2025
