Writing Pajamas file handover

Branding for a copywriter who believes serious work doesn’t need serious pants.

Branding for a copywriter who believes serious work doesn’t need serious pants. @danae_karachaliou For Writing Pajamas, I created a brand identity that feels like a deep exhale - custom illustrations, textured backgrounds that nod to pajama fabrics and paper, and playful CTAs that sound like they were written mid-dream (in the best way). And yes, the logo? A custom wordmark - because when everything else brings the fun, the logo holds it down with quiet confidence. Every design choice was about balance: tone of voice meets visual language. Strategy wrapped in softness. A brand built to feel as good as a fresh pair of PJs and a blinking cursor. Because your logo isn’t your brand. Your brand is the whole damn vibe.