Brand identity for Civil engineering and architecture firm.
Marta Custic
The clients were in need of a complete makeover. Their previous branding was outdated and with their goals of applying for international projects the main focus was to create a high end, sleek identity that represented all divisions within the company ( Architecture, hydroengineering and road design).
Via, meaning street/way/path was the foundation of all sketching and the design process. How to show the meaning without being overdone and cliche. The final result came together by placing lines above and under the I in via, symbolizing a road and the journey from the start of a project to completion - from designing housing to larger hydro engineering projects that can take months, if not years. The is automatically drawn to this detail giving the viewer a point of focus and at the same time achieving a high level of simplicity, which was the client's goal.
2016
