Scrub Daddy Radio AD

Venus Kamara

The Brief: 

Create a 30-second radio script promoting Scrub Daddy in their signature TOV.

Insight: 

Scrub Daddy ads linger in people’s heads as the brand tends to play around with the sexual connotation surrounding their name. So I decided to have my 
script centre around a funny sexual innuendo. It made sense to have the ad reflect the brand’s approach. 

Proposition

Scrub Daddy - he won't leave you unsatisfied.

Execution/Strategy:

I created a script where a sentient Scrub Daddy unintentionally makes a sexual innuendo to an upset woman, prompting an awkward situation. 

The Result:

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Posted Apr 5, 2024

Having its tone of voice in mind, I developed a 30-second radio spec ad script for Scrub Daddy.

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