The Brief:
Create a 30-second radio script promoting Scrub Daddy in their signature TOV.
Insight:
Scrub Daddy ads linger in people’s heads as the brand tends to play around with the sexual connotation surrounding their name. So I decided to have my
script centre around a funny sexual innuendo. It made sense to have the ad reflect the brand’s approach.
Proposition
Scrub Daddy - he won't leave you unsatisfied.
Execution/Strategy:
I created a script where a sentient Scrub Daddy unintentionally makes a sexual innuendo to an upset woman, prompting an awkward situation.
