I have created a complete marketing strategy for Sarit’s business and mentored her on the implementation. We have narrowed the target audience (towards women who want to change their life and careers) and found a niche which was resonating with Sarit (finding your purpose and happiness through career, hobby or business). Based on that the new Brand story was created, the product line-up as well as pricing defined as well as communication channels that Sarit could use to build her Brand and attract perfect clients.