Strategy for B2B start-up growth

Maria recently started a B2B business providing structure, content ideas, creation and promotion agency for brands willing to grow their brand and customers’ loyalty through their own podcast creation. She was looking for ways to make her business known and visible to perspective clients as well as strengthen the idea and create a new niche of communication for brands.

I developed a growth and promotion strategy for Maria’s brand with key focus on creating a need for the brands to engage in this fast-growing niche through specific media messaging as well as focusing only on the specific B2B channels and adapted messaging. Moreover I have recommended to enhance the personal brand through storytelling about enterpreneurship that could resonate with wider audience and strengthen the brand of this start-up.

AS A RESULT:

After implementing just a few ideas from the brand strategy Maria increased the brand awareness of her niche through targeted media articles and new brand story.