Brand strategy and product marketing for Nissan

With focus on brand growth, new product launches and customer perception improvement with the goal of long-term profit growth for the company

Oversaw marketing planning, launch, product and communication strategy for Nissan Qashqai, the key product for the brand, identifying opportunities to grow market share in line with profitability and model/brand awareness through improved customer perception and coherent brand messaging

Conducted competitive analysis and prepared future market trend projections to secure product value offering. Aligned product specifications with customer requirements, making adjustments to accommodate changes

Rotated through 4 functional areas as part of leadership development program: after-sales marketing, product marketing – Micra, Note and Juke, strategy and business planning, and dealer network development