SmartSweets is a female-founded candy company that started back in 2016 after the founder, Tara Bosch, recognized she wanted to change her relationship with candy. Since then SmartSweets has grown to have 11 different flavours with up to 92% less sugar than traditional candy.

During my time at SmartSweets, I was largely in charge of helping manage our social media platforms with a combined 750,000 followers. This included monitoring and responding to direct messages and comment sections, tracking and reporting on consumer sentiments, interacting with our paid and non-paid partners, and working directly with our Content and Influencer Teams to create content and plan launches. While doing all of this, I helped refine and maintain the SmartSweets brand voice.

Below is a link to the platforms I helped to manage and post content to:

✨Instagram

✨Facebook

✨TikTok

✨Threads

✨Twitter/ X

✨Email Communications