Creating a Brand Identity for Martina Stokes

Martina Stokes is a musician from Vancouver, BC and was struggling to find how she wanted to represent her artist persona.

I worked with Martina to narrow down what she thought represented her best as an artist, who she wanted to be seen as, and how to communicate online. I searched through her content to find what was working, what her viewers were watching, and where she was being shown on explore pages.

While working with Martina, I have analyzed music and social trends, updated her website, planned photo and video shoots, created brand assets, and suggested content to help her promote her music.

Since August of 2024, we have increased her views across all social platforms, revamped her website, and started building a community around her and her music. We've solidified her brand identity.

Send me a message to get started on branding ✨