As a core team member of Overw8 Digital Agency, I contributed to a significant project for Rocsole, a renowned Finnish startup in electrical tomography. Seeking a complete brand upgrade, Rocsole collaborated with our CEO and creative director to develop a comprehensive brand strategy. Together, we then developed a new comprehensive brand identity including a logo touch up, new color palette, typography, imagery, and essential brand assets.

Using these guidelines, I then designed cross-media collaterals, such as a whitepaper layout, sales brochures, and a branded set of PowerPoint slides. Partnering with the tech team, I then integrated the brand guidelines into a design system for their website interface.

Working with Overw8’s team to elevate Rocsole's brand presence was truly rewarding and we were quite proud of the results.