Branding & UI for Digital Nomads App

Sofia Luce Gallo

Brand Designer
Web Designer
UI Designer
Adobe Illustrator
Canva
Figma
Hermit is a platform for digital nomads and remote workers to find a desk from which to work. Its name, Hermit, comes from the hermit crab, a wandering animal that always carries its home with him and changes it as it grows.
I built the brand to be fresh, young, humorous, and empathetic. The focus lies in the freedom of choice and agility of work and travel. For this reason, the reference imagery is new pop, with bright and irreverent colors and a second, softer palette that conveys calmness and reliability.
I realized the brand guidelines, design system, and the beta version UI design.
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