Newside is a contemporary erotic shop based in Amsterdam. My mission was to restyle the webshop and breathe new life into the brand. Focused on inclusiveness, elegance, and minimalism, the goal was to create a welcoming space that nurtures curiosity and confidence.

Embracing retro pop and minimal aesthetics, the visual identity highlighted products as decorative elements themselves, with subtle golden accents adding a touch of luxury. The warm and evocative imagery celebrated diverse bodies and couples, inspiring customers to embrace their desires.

Retaining the original logo and color palette, I defined new assets, developed photography styles, and designed a user-friendly layout, as well as a branded social media set.

The result? An engaging e-commerce platform that represents the new brand's essence and encourages self-discovery.