Krow Labs is a modern digital agency providing professional services that help brands become the top 1%. The main idea behind the name “Krow Labs” came from the word “crow” with the letter “C” replaced by “K” to give it a more unique and brandable identity. Because of this concept, the logo needed to include the essence of a crow without looking like a typical clip-art bird logo. The goal was to create something subtle, modern, and intelligently integrated into the identity rather than making the crow too obvious. To explore the direction, multiple geometric sketches and abstract crow poses were created during the concept phase. One of these concepts eventually stood out and was finalized as the core identity mark for the brand.

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