OptiWrite | SaaS UI UX Design

Project: Landing page design for OptiWrite, an AI-powered SaaS tool that helps marketers and content teams generate SEO-optimized content at scale.

The Challenge: SaaS landing pages live or die by clarity. Users land from ads or organic search with a specific intent — they need to understand what the product does, why it matters, and how to start within seconds. Any confusion and they bounce.

My Approach: Designed a conversion-focused landing page in Figma with a clear visual hierarchy — strong above-the-fold value proposition, feature breakdowns that speak to user pain points, social proof placement, and a frictionless CTA flow that guides visitors toward signup.

My Role: UI/UX Design, Landing Page Strategy

Industry: SaaS, AI, Content Marketing