DTC E-commerce Store CRO-Focused Store Design & Implementation.
Sufyan Baig
My role. UX/UI Design & Shopify Development
Project description.
Project Insight: Zaffo Coffee – Improving Store Experience & Conversions
Industry: Protein Coffee, Coffee Syrups, Protein Creamer
Services Delivered:
Website Redesign, Shopify Development, Conversion Rate Optimization, UI Improvements Zaffo Coffee was driving good traffic through ads, but users were not converting due to a confusing experience, unclear product pages, and lack of trust. The goal was to simplify the store, improve homepage and product clarity, optimize speed, and reduce friction so users can move easily toward buying, turning more visitors into customers.
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Posted May 11, 2026
Redesigned a DTC protein coffee website with a more conversion-focused and immersive experience, designed to engage customers & communicate the product’s value.
