Diggit (e-commerce)

The main objective was to improve the shopping and offer experience on their current website. Diggit is one of the major players in e-commerce in Argentina, with over 100,000 monthly visits to its site. However, the main issue was that this traffic generated a purchase conversion rate of less than 5%, significantly impacting sales and forcing the use of other sales channels, such as Mercado Libre and others.

A Discovery process and a site audit were carried out to identify user pain points and all existing inconsistencies. The business model and current user purchasing behavior were analyzed. Additionally, a benchmarking analysis was conducted to explore the best alternatives, followed by the creation of wireframes to conceptualize the initial ideas.

Since the platform was built using Odoo, I worked with the tool's official library and documented each component's usage. Additionally, I created new components aligned with the brand's style and branding guidelines.

The site was redesigned with a 'mobile-first' focus to enhance the browsing and shopping experience, as a large portion of the traffic came from ads redirecting users to the website from mobile devices.

The result was an improved interface with a much better, more intuitive, and easy-to-navigate mobile experience. Purchases could now be completed directly on the platform, and the sales conversion rate increased from 5% to over 25% through this channel.