Wrangler - Redesign and UX

The main goal was to enhance the overall user experience and design navigation of the Wrangler Argentina website. It had areas that needed improvement in the shopping experience, and the aim was to align it more with the visual identity of Wrangler in other countries.

A Discovery phase and a website audit were conducted to identify user pain points and address any inconsistencies. Bugs or programming errors were reported, resulting in an experience that did not align with our desired goals.

The complete flow of the purchasing experience was outlined, including error scenarios and access to specific segments. Additionally, simple flows like logging in, account creation, or logging out were addressed, among others.

All interfaces were designed using flowcharts as a foundation to create the initial low-definition screens. A presentation was made to the client, specifying the applied improvements and showcasing how they would look based on this proposal.

Every interface was designed using flowcharts as a foundation to create the initial low-definition screens. A presentation was made to the client, specifying the applied improvements and showcasing how they would look based on this proposal.