NavigatED

Lauren Roberts

Brand Designer
Brand Strategist
Creative Director
Adobe Illustrator
Adobe Photoshop

Objectives

NavigatED, an online parental support service by CEO Gail Angus, offers a framework to help parents cope with emotional challenges. This is achieved via content, digital courses, talks, and coaching. The aim is to empower parents in raising struggling children. Gail is now seeking client attraction and branding strategies.

Results

The development of the brand strategy involved considering business goals, defining problems and proposing solutions, understanding the audience and creating personas, and analyzing competitors. After determining these factors, I crafted a consistent brand image that appealed to a youthful and family-oriented audience, thus captivating clients. Mockups of collateral and other assets were created as an example of possible expansion for the branding.
Digital Design
Digital Design
Primary Logo
Primary Logo
Print Collateral
Print Collateral
Submark Logo
Submark Logo
Social Post on IPhone
Social Post on IPhone
Logo Mark
Logo Mark
Folder and Brochure Design
Folder and Brochure Design
Typography Usage
Typography Usage
Color Palette
Color Palette
Brand Patterns and Icons
Brand Patterns and Icons
Instagram Grid
Instagram Grid
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