SPRITE - AntiBan Ad - GUT - Case Study
Gori Nastasi
** SHORTLISTED CANNES LIONS **
Sprite aimed to target Gen Z with their tagline "Heat happens, stay cool" with an activation in the gaming sector, a departure from their typical advertising landscape. They sought to position Sprite as a brand that provides refreshment and clarity in tense moments, ultimately enhancing brand relevance and engagement within the gaming community.
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Posted Feb 18, 2025
Sprite aimed to target Gen Z with their tagline "Heat happens, stay cool" with an activation in the gaming sector.
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