STELLA ARTOIS - Allets Siotra - Case study

The Allets Siotra campaign draws from a rich historical insight that women were once central to the brewing industry but were marginalized through witchcraft accusations to usurp their profitable businesses. This initiative aims to educate the public about women’s pivotal roles in brewing history, correct misconceptions, and celebrate Stella Artois's long-standing heritage, including its leadership by Isabella Artois in the 18th century. By using the voice-activated spell "Allets Siotra'' to trigger a narrative video, the campaign connects these historical narratives with modern technology, engaging consumers and honoring the brand's deep-rooted legacy.