PEDIDOSYA - PinterestYa - GUT Case Study

The similarity between the PedidosYa logo and the Pinterest logo has led to frequent mix-ups, with thousands of users accidentally opening Pinterest when they intend to use PedidosYa. That’s why we decided to move our menu to Pinterest. We created images of our top-ordered dishes and posted them on Pinterest. This way, users who mistakenly land on Pinterest can still place their order effortlessly. Each image is linked directly to the corresponding dish category in the PedidosYa app, allowing for immediate redirection and a seamless ordering process.