Stella Artois - The Artois Probability - GUT Case Study
Gori Nastasi
** GRAND PRIX CANNES LIONS **
** 2 GOLD CANNES LIONS **
** 2 SILVER CANNES LIONS **
Stella Artois is one of the oldest beer brands in human history, dating back to 1366. With that in mind, the Artois Probability campaign calculates by crossing art history data with brand history data the likelihood of the beer featured in historical paintings actually being Stella Artois. The probability is based on containers, hue, location, and competitors. Once these data points are crossed, these beers portrayed are Stella Artois.
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Posted Feb 18, 2025
The Artois Probability campaign calculates by crossing art history data with brand history data the likelihood of the beer featured in historical paintings.
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