MERCADO PAGO - Inflation Proof Prize - GUT - Case Study

** SILVER CANNES LIONS **

In the context of the economic crisis, the biggest reality show in the world, Big Brother, returned to television. It was not going to be an exception and was also going to suffer from the same inflation as all Argentinians. Its prize of $15,000,000 was going to lose value day by day while the participants were inside the house. After four months of competition, the winner would receive a devalued prize (monthly average inflation 2022 was 6%) This bleak scenario was a good opportunity to promote Mercado Pago and its feature to invest money with a simple tap, earning interests every day. Using this feature, we invested the $15,000,000 prize, earning interest week by week, making sure that the prize did not lose its value and demonstrating how easy it was to combat inflation with Mercado Pago.