COCA-COLA - My Coca-Cola Ad - GUT Case Study

When we type a word into the search bar of our photo gallery, the phone recognizes and groups the images containing that word. For this idea, what we did was very simple: we invited people through tutorials and influencers to search Coca-Cola in their photo gallery and discover lots of real magical moments with the brand, and we gave them the opportunity to create their own commercial with those photos. An ad that has always been on people's phones. Like us.