PEDIDOSYA - World Cup Delivery - GUT Case Study
Gori Nastasi
** GRAN PRIX CANNES LIONS **
** 5 GOLD CANNES LIONS **
** 2 SILVER CANNES LIONS **
** 2 BRONZE CANNES LIONS **
In the middle of the celebrations of the World Cup winning, PedidosYa sent to half of the country a “fake” delivery notification to their phones reading: “Your order is on the way”. Millions of users panicked, thinking their account had been hacked, or they had been scammed. But when they opened it, all that anguish turned into joy. It turns out that the notification took them to the map inside the app that usually tracks the order. But this time, it was directly linked to real time data that tracked the flight that brought the champions together with the World Cup Trophy to the country. This way, they could follow the journey from Qatar to Argentinian soil in real time through their phones.
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Posted Feb 18, 2025
In the middle of the celebrations of the World Cup winning, PedidosYa sent to half of the country a “fake” delivery notification to their phones.
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