🛠️ Crucible Innovations | Exceptional product development

Client: Crucible Innovations — a product innovation partner specializing in medical device development, regulatory compliance, prototyping, and commercialization support. Role: Lead Web Designer (Framer) Tools: Framer, Figma, FigJam, Notion Timeline: June 12, 2024 – August 27, 2024

Crucible works across healthcare, recycling, and biotech helping ideas become impactful, compliant, and market-ready products My task was to redesign their website to reflect their thoughtful, multidisciplinary, trusted approach.

Translate Crucible's expertise in medical device development, regulation, prototyping, and commercialization into a bold, modern digital experience.

Support future growth by enabling site scalability via Framer CMS

Simplify complex service offerings into a clean, approachable interface

Use motion and interactivity to reinforce credibility

The design system was built to support storytelling across the entire Crucible site—not just a polished homepage. Each page was structured to guide visitors through Crucible’s mission, capabilities, work, and network in a way that feels modern, credible, and intuitive.

Goal: Immediately position Crucible as a trusted innovation partner.

Hero Block: Bold tagline, dual-column layout with product imagery

Intro Statement: What Crucible does in plain terms

Services Snapshot: Linked blocks with animations

Case Study Preview: Horizontal scrollable “quick hits”

CTA Block: Leads into full Contact or Network page

Goal: Break down Crucible’s capabilities into digestible service categories.

Split section layout for each service (e.g., Prototyping, Regulatory, IP Strategy)

Designed for scannability with short descriptions and icons

Hover/scroll reveals for deeper insights per section

Goal: Showcase tangible outcomes and social proof from real work.

Case study tiles with visual branding for each product (QuickBlock, Stepsense, Bio:Cule, etc.)

Client testimonial overlays

Click-through to deeper case breakdowns

CMS-driven structure for scalability

Goal: Highlight Crucible’s collaborative ecosystem.

Grid of affiliated partners, advisors, and contributors

Designed with minimalism in mind—focus on logos and short bios

Optional video or slider module to show lab footage or collaboration highlights

Goal: Make outreach simple and inviting.

Clean form with inline validation

Personal contact CTA with LinkedIn/Calendly links

Clear reassurance messaging (e.g., “We typically reply within 48 hours”)

All major content blocks—projects, services, network bios—were built using Framer CMS collections, allowing Crucible to grow the site without touching code. Each block is reusable, so internal teams can duplicate and reframe layouts for future content.

The Crucible Innovations site redesign was more than a facelift, it was a chance to realign the brand’s online presence with the level of expertise they bring to their work. By leveraging Framer’s flexibility, we created a modular, scalable design system that tells Crucible’s story clearly and confidently.

From homepage to project highlights, every section was built to support growth, invite collaboration, and showcase what makes Crucible different. The result is a site that looks sharp, loads fast, and communicates trust from the first scroll.

This project combined clean systems thinking with bold visual storytelling.

Hope you enjoyed scrolling through this piece of work. I really appreciate you spending a few minutes of the day to see my thought process behind creating this brand and showcasing its different applications. If you want to see more of my work you can visit my Instagram page or scroll on down to see my portfolio.

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