Thrilled to share a recent project with the team at Fairing.co — a full-length white paper titled “The Missing Signal: How to Use Attribution Surveys to Unlock Strategic Growth.”

In a landscape where digital tracking is increasingly constrained, this piece dives into the attribution gap — and how direct-from-consumer surveys are giving modern marketing teams back their clarity. It offers a tactical lens on prioritizing channels, reallocating spend, and accelerating decisions with greater confidence.

With third-party tracking losing effectiveness, brands are flying blind on what’s truly driving performance. Fairing needed an asset that could bridge this knowledge gap — without sounding academic or fluffy.

The challenge was clear: craft a long-form content piece that is not only credible and strategic, but immediately useful for teams navigating the murky world of attribution.

This wasn’t just about typesetting. It was about shaping a strategic document that’s both insightful and usable — designed to guide real marketing decisions, not just sit pretty in a folder.

Every chart, heading, and transition was built to support clarity, momentum, and impact, reflecting Fairing’s sharp, no-BS brand.

Here’s what I worked on:

Each page was built to help readers understand complex ideas quickly — and move from insight to action.

A polished, high-leverage white paper that educates, converts, and scales. It’s now used across Fairing’s sales, marketing, and onboarding touchpoints — helping teams rethink how they measure growth, reallocate budgets, and make faster, more confident decisions.