The Short-Form Blueprint is a digital guide that teaches creators how to build viral short-form video content. I designed and developed the entire Framer website, which serves as both the landing page and the content hub for the brand.

The site was built to convert traffic into readers and buyers — with clear positioning, smooth UX, and a CMS-powered blog to support long-term growth and SEO.

I led the full design and development of the website, including:

Custom layout structure in Framer

CMS setup for the blog and future updates

Scroll-based storytelling and motion

Performance optimization for clean, fast loading

The visual direction follows the tone of the product: clear, fast, no fluff. The site uses:

Modular sections that mirror the product’s structure

Clean typography and breathing room

Strong calls-to-action for purchase or content navigation

Subtle motion to support flow without distraction

The blog, powered by Framer CMS, allows the team to publish content that supports the product’s key themes — creator growth, content strategies, and algorithm insights.

The site positions The Short-Form Blueprint as a premium, trustworthy product for aspiring and seasoned creators. It’s conversion-focused, scalable, and optimized for both product sales and content publishing.

This is a Framer build designed not just to launch — but to last. It adapts to the product’s needs as it evolves, offering both a strong website experience and a flexible content engine.