Open Feedback: Product Designer, Product Owner
Irina Zubareva
Home Page Hero section
Intro
Open Feedback is a platform created to help journalists, scientists and fact-checkers analyze credibility data at scale.
Context
At the time, no dedicated tool existed. Experts were manually verifying information across fragmented sources.
The challenge was to transform this into a structured system that helps identify reliable sources, detect misinformation, and support decision-making.
My role
I worked as Product Designer & Product Owner, leading the product from concept to delivery.
– Defined information architecture from scratch
– Designed end-to-end workflows from data input to analysis
– Structured credibility data for better readability
– Led product discussions and aligned stakeholders
– Managed tasks and followed development to ensure delivery
Impact
– Transition from manual processes to a structured platform
– Improved clarity and usability of complex datasets
– Supported scaling to 500+ scientists
– Contributed to winning a European Commission tender
UI Examples
Search and Media pages
Editors Dashboard
Styles, Design system and documentation
Typography
Pages of design system on the left side, styles on the right side
Spacing tokens
Breakpoints
Components
Example of a component: Card of the Appearance on the review page
Documentation
Design system documentation in Notion
PO and Management
User stories
Objectives
Kanban table
Backend and data visualisations
Data flow diagram
Data flow schema
Data model
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Posted Dec 5, 2023
Created product and managed tech team to successfully launch the platform, overseeing all aspects of design strategy, team collaboration, and project execution.
