Built with Framer
Goodwood Finance: Framer Development, Debt Advisory
Kazi Mohammed Erfan
Verified
Goodwood Finance: Framer development for a debt advisory firm
Goodwood Finance is a boutique debt advisory and finance broking firm in Queensland, Australia, that helps SMEs and family-owned companies. We built its website in Framer, page by page, from a design by the client’s agency.
Client: Goodwood Finance · Industry: Finance, debt advisory · What we did: Framer development · Platform: Framer · Live: goodwoodfinance.au
About the client
Goodwood Finance gives strategic banking advice to businesses and their owners. The team has worked together since 2014, and some client relationships go back to 2002. It arranges business banking, asset finance, property finance, home loans, agribusiness finance and corporate advisory.
The challenge
A small firm with a wide offer needs a site that feels personal and is still quick to scan.
Six specialities. Visitors need to find their own need fast, from asset finance to agribusiness.
Business and personal lending. The same firm helps a company buy a business and its owner buy a home.
Trust comes from people. Clients choose an advisor, so the team and its history had to be easy to see.
A design to match. The design came from the client’s agency, so the build had to follow it closely.
What we did
A first screen that leads with the name
A full-bleed photo carries the Goodwood wordmark and one line: “Proactive finance for ambitious businesses.”
The intro under it says what the firm does in two sentences, with an About Us button.
Three ways in
“What we do” splits the offer into Acquisitions, Business Growth and Home Loans.
Each has its own list of what Goodwood can fund, from business purchases to working capital and refinancing.
Six specialities in one numbered list
Under “We navigate complexity. You focus on growth.”, the six specialities run from 01 to 06: Business Banking, Asset Finance, Property Finance, Home Loans, Agribusiness, and Corporate & Advisory.
Each speciality gets one line, so visitors find their need without opening a new page.
Proof and answers on the home page
The team, partners, latest news, an FAQ and the story of Valley Velo, the charity ride Goodwood founded, all sit on the home page.
News runs on the CMS, and every post gets its own page.
The About page adds “We put you first.”, a Why Choose Us list and the team members.
Scope
Included:
Framer build of Home, About, News, Contact, Terms and Privacy.
A CMS collection for news posts, each with its own page.
A contact form and a responsive build for desktop and phone.
Not included:
Visual design and brand: these came from the client’s agency.
Copy, photos and news posts: these came from the client.
Results
The site is live on Framer at goodwoodfinance.au.
Six pages: Home, About, News, Contact, Terms and Privacy.
The team can publish a news post in the CMS without a developer.
What we'd improve next
Add client stories. One short story for each type of deal would show how Goodwood's advisory works in practice.
Publish a monthly deal story or market note, so the News page keeps building trust and search traffic.
Give each speciality its own page. Six pages, from asset finance to agribusiness, would give each service room to explain itself and a better chance in search.
Working on something similar?
I design websites in Figma and build them in Framer or Webflow, so your team can edit every page without a developer. Message me here on Contra with your site or Figma file, and I'll reply with a plan and a fixed price.
Like this project
Posted Oct 19, 2026
We built the Goodwood Finance website in Framer from its agency's design: six specialities, the team, news and an FAQ for a debt advisory firm.
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1
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Timeline
Dec 3, 2025 - Jan 13, 2026
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