For one year, I worked with Fontainebleau Miami Beach to develop and shape their TikTok presence. Based on the brand’s voice and positioning, I crafted platform-specific strategies and led creative concept ideation. I produced content briefs and proposals tailored to TikTok, aligning with ongoing marketing campaigns and special events. My role also included strategic planning, on-property activations, and ensuring content remained consistent with the brand’s luxury voice and tone.

Fontainebleau is an iconic luxury resort in Miami Beach, known for its rich history, striking architecture, and vibrant hospitality scene. A cultural landmark, it blends timeless glamour with modern experiences, attracting guests from around the world. ➡️GET TO KNOW THEM

I aim to make the onboarding process as smooth as possible for all my clients. Here’s how it went with this client:

I had a debriefing call with the client to discuss their values, brand kit, and goals from an organic social media standpoint. For Fontainebleau Miami Beach, the focus was on brand awareness and follower growth.

I designed and presented an organic TikTok strategy with key content pillars aligned with the business objectives.

Once the strategy was approved, I built an impactful content calendar.

Monthly TikTok Concepts Deck