I develop and restructure PowerHouse Lighting content strategy. My role involved elevating their social media presence and giving it a fresh, modern look. This included developing content pillars, creating graphics, visual direction for feed, bio & stories revamp and content ideas.

Powerhouse Lighting is a Miami-based luxury lighting company specializing in innovative architectural lighting for residential and commercial spaces. Their growing collection features contemporary, ultramodern, and transitional designs, including the LEDSparks line. Powerhouse collaborates with architects, designers, and contractors to deliver expert lighting solutions for projects of all sizes.

I aim to make the onboarding process as smooth as possible for all my clients. Here’s how it went with this client:

I had a debriefing call with the client to discuss their values, brand kit, and goals from an organic social media standpoint. For PowerHouseLighting, the focus was on brand awareness and elevating the feed.

2. I designed and presented an organic social media strategy with key content pillars aligned with the business objectives.